When you
are marketing, it is essential to know that giveaways always give themselves
back to your business. Whether it is services, advice or publicity, or promotional
ideas, you do not stand to lose. The
following principles for business promotional activities should be considered
by every businessman.
If your
business has a website, (and who doesn’t have one, these days), make it through
a professional designer, as attractive as possible, to make people visit it agai9n and again. Use the website
to propagate of a promotional ideas’
giveaway program by which a visitor to your website can get a free promotional
product just by signing at the website. Make sure that you have designed the
website in such a way that contact addresses and numbers and mail id-s are all
filled in. When they sign and register their names on your website, dispatch
them a small free promotional product, which need not be expensive. You can
think a variety of products – from pens to stickers or key chains, and organize
a monthly draw through which you are giving away a better item to selected few,
like a tea shirt, or a water bottle, which carry your company logo. These will
in turn work as your messengers. At the
time of registering announce that they are eligible for freebies in the monthly
draws. Go on talking about the giveaways
and promotional ideas that they are going to receive at the end of the month,
and to ensure that your credibility is not lost, carry the names of winners
regularly.
promotional
ideas can also be intangible in the form of discounts. When you give bigger
discounts, people tend to shop with you more. Whether the business is online or
face-to-face in a particular place, when you tend to save money to your buyers,
they would like to buy from you more. When an order is over a hundred dollars,
giveaway something free in the form of, say, gift vouchers, which will make
them to come back to you to shop more with you.
Also you can think of extending promotional ideas to referrals. When
someone refers a new customers to you, both the customers should be given promotional
ideas, however inexpensive the freebies maybe. This is a sure way to make your
business flourish.
While
giving away promotional ideas you
should use your imagination. Instead of giving your business card you can think
of something extraordinary so that they will remember you a special business
personal, and when they have products like a hat or a letter opener with your
brand name printed, and web address, they will return to do more business with
you.
